Research shows that consumers form a first impression of a business website or special media page within the first 50 milliseconds of clicking on them. What’s more, specialised eye tracking software shows that it is the images they notice first. This means that your customers’ first impression rests solely on the quality of your images.
Your website’s or social media pages’ product photography serves as your brand ambassador and it can make or break a sale in an instant. The better quality images you have, the better chance you have of making a sale.
Why Product Photography Is Important
High quality, professional looking product images are key to store engagement, conversion, retention as well as providing a better experience for your customers. So, just how can product photography help your website/social media pages? Let’s take a look:
Product Photography Is A Key Element Of Your Branding- everything your business does should be about branding. Build a better, stronger brand and your business will grow and become more sustainable. Product photography is a key element of your brand’s voice and personality and the images themselves should include some brand-defining elements as well. These include:
- Color Palette
- Saturation
- Focal Length
- Shadows
- Composition
- Location And Context
Product Photography Enriches Your Content- the product images on your website or social media pages also improve and enrich your text content. Product photography adds depth and colour to your pages and can provide visual information to go along with the text.
Product Photography Grabs And Holds Your Customers’ Attention- when your customers first see the product images on your website or social media pages, they quickly form an opinion about those products. You want your product photography to grab and hold their attention and influence their emotions which, in turn, drives their decision to make a purchase.
Product Photography Improves Product Understanding And Inspires Your Customers To Take Action- by creating timeless, relatable product images, product photography can tell a story about your products, engage with your customers creating emotion and make it easier for them to take action and make a purchase. That is, as long as it is done right. You need quality, professionally created product images to make your products stand out and ‘speak’ to your customers if you want to increase sales and grow your business.
Contact Cliik Studios
To learn more about product photography and how it can help your website/social media pages, contact Cliik Studios today!
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