When it comes to the quality of your social media photography, do you really give it the attention it deserves? Consider the social media commerce accounts that you look at and which ones you would consider sharing content of or purchasing from. What makes them stand out as worthy of your time and money?
Image matters
The quality of the images is one of the most vital components in producing content that people share, comment on and are interested in. Compare that to the ones that have poor imagery, poor photo quality or standard stock image photos and you’ll notice that it really does affect engagement. Spending a little on high quality social media photography will help you get it right. Here, we take a look at the reasons good quality matters.
Build your brand image
Creating images that are instantly recognised as belonging to your business, will not only say you care about your business, but will make it easier to instantly recognise and relate to your products. This is more than just adding a logo to a photo, it is about the whole range, creating a consistent style and message that will become familiar to your audience.
A true picture
Any business will be judged by its reputation. Consumers want to purchase from a professional, quality company. Quality photography is key to giving off the image of a professional business that will get things right. Compare a blurry product image with one that is clear, colour accurate, and shows your products in their full glory, and consumers will likely purchase a product that shows clearly what the product is and what it does; leading to fewer returns.
Capture your products in the best way
Let’s face it, you want to show your products off so your customers will be tempted to buy them. The best social media product photography provides an image people will really feel offers benefits to them. Whether you opt for 360 degree photos that allow people to get a real feel for the product, or carefully laid out photos that show your products in use in real situations, these can provide a real attraction to your target market.
If you’d like to take your social media photography to the next level, why not get in touch with us here at Cliik Studio to reap the benefits of quality photography.
