Urban Ice Tribe is inspiring thousands to take the plunge into cold water therapy. Their range of premium ice baths and saunas empowers a growing wellness community to enjoy the benefits of health, recovery, and rejuvenation from the comfort of home, making temperature therapy both easy and accessible.

To capture the use, enjoyment, and social connection their products inspire, Urban Ice Tribe commissioned an on-location shoot with four models. Hosted in our exclusive garden location, the shoot demonstrated how effortlessly the products can be set up in a domestic setting, reinforcing the idea that temperature therapy is for everyone. Throughout the day, we worked closely with the models to showcase the Urban Ice Tribe experience, including stepping into the plunge baths, highlighting key features, and demonstrating the scale and design of each product. Back in our studio, we also created interactive 360° spins of a range of the ice baths, giving customers a fully immersive view of the products. By combining real people, real environments, and real moments, the shoot delivers imagery that motivates and empowers customers to make temperature therapy part of their daily wellness journey.