URBAN ICE TRIBE

Date: July 2025

Project Duration: 22 Hours

Assets Created: 680 Images

To capture the use, enjoyment, and social connection their products inspire, Urban Ice Tribe commissioned an on-location shoot with four models. Hosted in our exclusive garden location, the shoot demonstrated how effortlessly the products can be set up in a domestic setting, reinforcing the idea that temperature therapy is for everyone. Throughout the day, we worked closely with the models to showcase the Urban Ice Tribe experience, including stepping into the plunge baths, highlighting key features, and demonstrating the scale and design of each product. By combining real people, real environments, and real moments, the shoot delivers imagery that motivates and empowers customers to make temperature therapy part of their daily wellness journey.