MERCIER
Date: November 2023
Project Duration: 5 hours
Inspired by the urban jungle of Paris, streetwear brand Mercier brings a bold, edgy flair to modern athleticwear. For their season launch, the spotlight was on Mercier’s signature branded tracksuits, a collection that symbolises effortless style.
To bring this vision to life, we collaborated closely with Mercier’s models to capture dynamic product imagery that truly showcased the attributes of each piece. Our focus was on highlighting the fit and form of the clothing, ensuring that every shot accentuated the quality of the fabrics. Recognising the significance of high-quality product imagery and effective collaboration with their models became essential in providing an outstanding experience for both Mercier and its online customers.
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