BO & TEE

Date: April 2024

Project Duration: 8 Hours

Assets Created: 27 Images

Bo&Tee is a popular athleticwear brand dressing modern women everywhere. Known for its fashionable yet functional pieces,  Bo&Tee has become a favourite among women on the go, celebrated for its unmatched comfort and versatile neutral tones.

At the core of Bo&Tee’s design philosophy are soft nudes and cosy fabrics, which we aimed to highlight in the product imagery. With their signature fabrics as a distinguishing feature of their product range, we selected close-up shots showcasing the plush textures and various angles of the garments allowing customers to appreciate the true quality and comfort of the clothing. By incorporating multiple pieces and colourways into single shots, we provide customers with a broader view of Bo&Tee’s diverse product range. This approach not only highlights the versatility of each piece but also inspires customers to mix and match, enhancing their overall shopping experience.