Award-winning beauty powerhouse Cole Beauty is glamourising the globe, with a presence in over 60 countries. Home to five unique brands, all united by a shared ethos of being vegan, cruelty-free, and affordable, offering premium beauty experiences that everyone can enjoy.

For two of its brands, Cole Beauty commissioned creative lifestyle imagery as part of their online rebranding. Each brand is distinct, yet both required a luxurious aesthetic. We achieved this through carefully selected props, atmospheric lighting, and minimalistic backdrops that brought their unique product worlds to life. The final imagery highlighted product bundles to guide customers to category landing pages, while also showcasing individual products on single product pages, creating a seamless, curated experience that reflected each brand’s signature identity.